Small businesses have become an increasingly important part of our society. This is for many different reasons, for one people feel like they can trust small businesses more. For example, when customers come to Allied Painting Contractors, they are talking to a face and a name. We make sure that the initial conversation is one that fosters trust between the customer and Allied Painting Contractors.
Out of many different articles about small businesses and what makes them so special one common theme always came to the forefront, relationship with customers. When you own a small business you have that little niche that larger corporations are always looking out for, always training their employees to try to create, it’s mutual trust.
Customer trust with small businesses goes back to when people knew where they were getting their milk from, communities fed and traded within themselves and when you didn’t trust a supplier the community didn’t either and the relationship was soured. Back then, something like that meant that someone would lose their business however, today, one rude comment from an employee at a fortune 500 company wont take down that monster corporation. It is just a drop of rain in an ocean, in which the consumer has no power. That is why small businesses are so important, they give the consumer back some of that power. The symbiotic relationship between supplier and buyer is personal and beneficial.
So the next time you need anything done, try to think locally and smaller. Sometimes going into a chain is unavoidable and easier, but take small steps to figure out what small businesses are around you and how you can help one another. In doing this we can start to bring back some of the consumer power that makes bosses and buyers happy.